AT&T wants to make sure all Californians have access to high-speed broadband internet with Fiber and 5G products.

The goal for this campaign was to create an educational video explaining the importance of investing in modern technology. My job was to translate the technical, policy-driven language of the brief and produce an animated video that resonated with everyday Californians.

Role: Creative Producer and Copywriter
Animator: Thomas Escudero
Art Director: Alex Friend
Creative Director: Christina Sheffey
Operations: Cliff Ngwafon

Goldman Sachs is making a serious investment in Black Women. The ‘One Million Black Women’ initiative aims to advance at least a million Black Women in the next decade by investing $10 billion in direct investment capital and $100 million in philanthropic support.

When Goldman approached Bully Pulpit Interactive to help launch their initiative, they needed help framing their narrative, long term strategy, and creative execution. Working on the creative execution, my team built out the One Million Black Women’s overall branding and launch materials. We have since been creative partners on creative collateral to date.

Role: Creative Producer
Art Directors: Malika Reid and Alex Friend
Creative Director: Christina Sheffey
Video Editor: Jenee Neal
Operations: Cliff Ngwafon

NextGen Climate → NextGen America

When NextGen Climate decided to expand their mission, they needed a new name, a new look, a new feel. The organization landed on the name NextGen America, and my team’s job was to develop the new branding and website along with it. Apart from a complete brand refresh, the organization also pivoted audience. NextGen America was going to target young voters, and we needed a look and voice to match it.

Role: Creative Producer and Copywriter
Creative Director: James Mastracco
Art Director: Jennifer Bagheri
Dev: Cameron Corda

The pandemic exasperated an already deafening inequity: the digital divide.

We partnered up with AT&T to bring a sense of urgency to policymakers and regulators to take action.

Role: Creative Producer and Copywriter
Creative Director: Christina Sheffey
Art Director: Marga Peces
Editor: Jonathan Dillard
Operations: Cilff Ngwafon
Voiceover Talent: Lena Waithe

Sometimes companies get so big that their origin stories get lost in the shuffle. No matter the unicorn, sometimes we need those stories to ground the values and missions of those companies.

Kenneth Lin, Credit Karma CEO, wanted to build a company that tackled a challenge that was rooted in his own childhood. Kenneth went from helping his parents navigate financial systems to helping nearly 70 million Americans navigate the financial landscape.

Role: Creative Producer and Copywriter
Creative Director: Christina Sheffey
Production Partner: New Rev Media
Editor: Jonathan Dillard
Operations: Cliff Ngwafon

Leafly, the tried and tested best bud of cannabis, wanted to celebrate their favorite holiday in four cities around North America - Chicago, Portland (Oregon), Toronto (Canada), and Washington D.C. Local artists were commissioned in their respective cities to design and paint murals, and work in collaboration with Bay Area augmented reality (AR) designers to bring those murals to life beyond their walls.

Bridging the worlds of art and technology, these 420 murals were also available as NFTs. Proceeds from the NFT sales benefited non-profit organizations that fight for justice and fairness in the cannabis industry.

Role: Creative Producer
Creative Partner: Guillaume Olivier
Creative Director: Christina Sheffey
AR Partner: Macro Waves Collective
Muralists: Shala, Maggie Wang, Haena Joen, Shawn Perkins

OneTen is on a mission to hire, promote, and advance the careers of one million Black people in the next decade. An organization founded by leaders of Fortune 500 companies, OneTen partners with, and holds accountable, the hiring practices of major companies.

Bully Pulpit Interactive had the opportunity to work with OneTen to launch their first major marketing campaign in 2022. We have since been creative partners on creative collateral to date.

Role: Creative Producer
Copywriter: Alex Tafur
Creative Director: Christina Sheffey
Art Director: Carahna Magwood
Editor: Arthur Hurley

New Belgium is working to secure the future of beer and our climate. Their first step was making Fat Tire, their most popular beer, the first carbon-neutral certified beer in the US. They’re also committed to carbon neutrality by 2030. But they can’t do it alone - other major companies must join the movement and adopt meaningful climate plans.

New Belgium partnered with Bully Pulpit to engage their target audience: young-ish beer drinkers that may be sympathetic to climate action. To create timely impact, we connected the campaign to the Winter Olympics, an ecent that could be jeopardized by rising temperatures.

To amplify the pressure on major companies, we focused on a call to action targeting the International Olympic Committee, urging them to require Olympic sponsors to also invest in climate solutions. If Fortune 500 companies can spend millions advertising during the Winter Games, they can certainly contribute to combating climate change.

Role: Creative Producer and Copywriter
Artist (Can): Sophie Yeshi
Creative Director: Christina Sheffey
Animator: Thomas Escudero
Operations: Cliff Ngwafon

The Leadership Conference on Civil and Human Rights (LCCHR) is a broad coalition of civil rights organizations, including the NAACP and ACLU.

Ahead of the 2020 elections, LCCHR sought Bully Pulpit Interactive’s help to launch an awareness campaign focused on their core message: fighting to protect and expand the right to vote for every American.

They brought us on specifically to create a video targeting Twitch users, a unique demographic skewing younger (primarily young men). LCCHR provided tonal guidance—defiant, adamant, tenacious, informed, and urgent—while giving us creative freedom to explore innovative approaches.

Although I’m not a gamer, it quickly became clear after a few exploratory conversations that the game Cyberpunk 2077 was generating a lot of buzz among this audience. I immersed myself in that world and, as a result, produced a paid ad tailored for Twitch that truly resonated with the platform’s community.

Role: Creative Producer and Copywriter
Editor and Art Direction: Thomas Escudero
Operations: Cliff Ngwafon