AT&T wants to make sure all Californians have access to high-speed broadband internet with Fiber and 5G products.
The goal for this campaign was to create an educational video explaining the importance of investing in modern technology. My job was to translate the technical, policy-driven language of the brief and produce an animated video that resonated with everyday Californians.
Role: Creative Producer and Copywriter
Animator: Thomas Escudero
Art Director: Alex Friend
Creative Director: Christina Sheffey
Operations: Cliff Ngwafon