Leafly, the tried and tested best bud of cannabis, wanted to celebrate their favorite holiday in four cities around North America - Chicago, Portland (Oregon), Toronto (Canada), and Washington D.C. Local artists were commissioned in their respective cities to design and paint murals, and work in collaboration with Bay Area augmented reality (AR) designers to bring those murals to life beyond their walls.

Bridging the worlds of art and technology, these 420 murals were also available as NFTs. Proceeds from the NFT sales benefited non-profit organizations that fight for justice and fairness in the cannabis industry.

Role: Creative Producer
Creative Partner: Guillaume Olivier
Creative Director: Christina Sheffey
AR Partner: Macro Waves Collective
Muralists: Shala, Maggie Wang, Haena Joen, Shawn Perkins