New Belgium is working to secure the future of beer and our climate. Their first step was making Fat Tire, their most popular beer, the first carbon-neutral certified beer in the US. They’re also committed to carbon neutrality by 2030. But they can’t do it alone - other major companies must join the movement and adopt meaningful climate plans.

New Belgium partnered with Bully Pulpit to engage their target audience: young-ish beer drinkers that may be sympathetic to climate action. To create timely impact, we connected the campaign to the Winter Olympics, an ecent that could be jeopardized by rising temperatures.

To amplify the pressure on major companies, we focused on a call to action targeting the International Olympic Committee, urging them to require Olympic sponsors to also invest in climate solutions. If Fortune 500 companies can spend millions advertising during the Winter Games, they can certainly contribute to combating climate change.

Role: Creative Producer and Copywriter
Artist (Can): Sophie Yeshi
Creative Director: Christina Sheffey
Animator: Thomas Escudero
Operations: Cliff Ngwafon