NextGen Climate → NextGen America
When NextGen Climate decided to expand their mission, they needed a new name, a new look, a new feel. The organization landed on the name NextGen America, and my team’s job was to develop the new branding and website along with it. Apart from a complete brand refresh, the organization also pivoted audience. NextGen America was going to target young voters, and we needed a look and voice to match it.
Role: Creative Producer and Copywriter
Creative Director: James Mastracco
Art Director: Jennifer Bagheri
Dev: Cameron Corda