The Leadership Conference on Civil and Human Rights (LCCHR) is a broad coalition of civil rights organizations, including the NAACP and ACLU.

Ahead of the 2020 elections, LCCHR sought Bully Pulpit Interactive’s help to launch an awareness campaign focused on their core message: fighting to protect and expand the right to vote for every American.

They brought us on specifically to create a video targeting Twitch users, a unique demographic skewing younger (primarily young men). LCCHR provided tonal guidance—defiant, adamant, tenacious, informed, and urgent—while giving us creative freedom to explore innovative approaches.

Although I’m not a gamer, it quickly became clear after a few exploratory conversations that the game Cyberpunk 2077 was generating a lot of buzz among this audience. I immersed myself in that world and, as a result, produced a paid ad tailored for Twitch that truly resonated with the platform’s community.

Role: Creative Producer and Copywriter
Editor and Art Direction: Thomas Escudero
Operations: Cliff Ngwafon